top of page
Canden Queen

CEO/Founder of Vision Wkr


Since a very young age, I've always felt like I wasn't able to be my authentic self. Searching for acceptance I would fashion myself in a way that I thought would make me acceptable to those around me. I'd change my appearance, the way I talked, and even my personal views to fit a mold that would make me likable, keeping my true thoughts and feelings hidden from the closest of my relationships.

I tried fitting in...

I lost myself...

​No one really knew who I was. I remember a friend of mine at the time saying, "I know you, but I don't know you, you know what I mean"? Yeah, I knew what he meant. Part of the problem was that I didn't know who I was. I had lost myself to what I thought others wanted to see. I was scared to embrace who I was and scared to share the real me with others. Would they still embrace and accept me for me? Would they still like me? I don't even know if I like me.

It was through my imagination that I found an outlet. I drew pictures, composed songs, created stories, and wrote poems. I even wrote and directed my own play. It gave me an outlet to be true to who I really was. I could be daring and break all the rules, I could even color outside of the lines if I wanted to. It was therapeutic, healing, and freeing all at the same time.


​It's been a long journey of self-discovery and acceptance, but over the years I finally learned to embrace who I am.

Website Banner (for Homepage) (9).png

Hi! My name is Canden Queen, owner and founder of Vision Wkr. I am a dedicated and detail-oriented professional with over 20 years of experience, excelling in graphic design, website design and social media management with a proven adaptability to work with both startup and fast-growing environments. I have contributed to the development of innovative processes and procedures across diverse departments in a variety of industries with a focus on collaborative teamwork, and unwavering client confidentiality. A versatile expert in the dynamic realms of social media, graphic design, and website development, I am perpetually in a state of learning and growth always looking for ways to work smarter and do things better than they have been done in the past.

Key Accomplishments

M&T Bank Corporation

  • Designed original communication reporting on trending sales results that increased self sourced, deposit and lending revenue for the market for the Business Banking Department

  • Created disruptive Powerpoint presentations that helped position new ideas to upper management that convinced them to provide additional staff and funding for the Minority Women Owned Business Department

Abundant Life Christian Church

  • Created and designed several online platforms that enabled consistent internal communication, increaseing membership engagement and awareness

Denny's Franchise (S&H Restaurants LLC)

  • Designed internal and external newsletter that increased employee and customer engagement

  • Created promotional marketing materials which helped to increase revenue

  • Designed  corporate training materials that improved resturant cleanliness


2022 - Present

Masters of Administration

Focus in Marketing

Jack Welch Management Institute

Coursework delves into advanced topics, including strategic brand management, market analytics, digital marketing strategies, and consumer insights. This specialized focus equips me with an in-depth understanding of contemporary marketing trends and the skills to develop and implement comprehensive marketing strategies. 

2017 - 2021

Bachelors of Administration  Minor in Marketing

Strayer University 

Marketing courses encompassed essential areas such as market research, consumer behavior, and advertising strategies. With a solid foundation in business administration, I am proficient in both the strategic management of organizations and the nuanced execution of effective marketing campaigns. 


My passion lies in making a significant contribution that inspires perpetual change. I am committed to working with businesses and professionals who are in search of creative new ideas to solve problems and uncover opportunities that will increase brand awareness, productivity, and employee engagement within their scope of influence. I believe that by embracing authenticity and nurturing genuine connections, we can drive positive change and create a more meaningful impact in the communities that we serve.

Website Banner (for Homepage) (11).png

Core Values

My personal values guide every decision and action I take both in business and in personal interactions:


Creativity. Creativity is at the core of everything I do. It has been my guiding light throughout my personal and professional journey. Whether it's in nurturing my own authenticity or helping businesses establish their unique brand identity, I rely on creativity to think outside the box, innovate, and bring something truly original to the table.


Organization. In both my personal and professional life, organization has been instrumental in achieving my goals. It's not just about keeping things in order; it's about creating a structured framework that allows for creativity to flourish. At Vision Wkr, we understand the importance of organized processes that streamline our clients' journey to authenticity and success.

Inspiration. As a leader and CEO, I am dedicated to inspiring others. My own journey of self-discovery has inspired me in countless ways, and I strive to pay it forward by motivating and empowering those around me. Through personal storytelling and genuine connection, I aim to inspire both my team and the businesses we work with to embrace their authentic selves and forge meaningful connections with their audience.

Perfection. Striving for perfection has always been a part of my work ethic. While I understand that perfection is a journey rather than a destination, I believe in setting high standards and continuously refining our approach at Vision Wkr. This dedication to excellence is reflected in how we assist businesses in crafting their authentic brand narrative and refining their online presence with precision and care.

Resilience. Resilience is the cornerstone of my personal and professional growth. It's the driving force behind overcoming challenges, embracing vulnerability, and continuously evolving. We instill this resilience in our clients, empowering them to navigate the ever-changing digital landscape with confidence and authenticity.

These core values form the foundation of my approach at Vision Wkr and shape the way we guide businesses towards embracing their authenticity. By staying true to these principles, we continue to disrupt the marketplace and make a meaningful impact in the digital arena.

Website Banner (for Homepage) (12).png
Website Banner (for Homepage) (15)_edited.jpg
Website Banner (for Homepage) (19)_edited.jpg

Vision Wkr's mission is to assist small businesses in developing and optimizing their online presence. We understand the importance of authenticity in creating a strong online brand. Through our own journey of self-discovery and acceptance, we have come to appreciate the impact of being true to oneself, and aim to help businesses bring their authentic selves into their online presence.

Nurturing Authenticity in Business

We believe that authenticity is a crucial aspect of establishing a meaningful connection with the audience. It is about being genuine, transparent, and true to the core values of the business. Embracing authenticity can lead to stronger connections, increased trust, and a loyal customer base. Just as we have found our true self through creativity and self-expression, businesses can find their authentic voice and unique value proposition to stand out in the competitive digital landscape.

Inspiring Others Through Personal Challenges and Growth

 We encourage businesses to dig deep, reflect on their experiences, acknowledge the challenges they have faced, and identify their personal strengths. Embracing vulnerability and sharing personal growth can not only strengthen the business's brand but also serve as a source of inspiration and empowerment for others.

Disrupting the Marketplace In A Saturated Market

In a saturated market, it can be difficult for businesses to stand out and differentiate themselves. At Vision Wkr, we believe that inspiration and creativity is the key to disrupting the marketplace. We help businesses identify their unique value proposition and develop strategies to think and communicate differently.

bottom of page